Additional sales with existing costumers and new customer groups

* Advertising sales are more profitable with the PadPublisher

With the PadPublisher you can open up a large number of new revenue models. The PadPublisher offer a great opportunity to increase the existing ad sales with the existing customers. In addition, the PadPublisher presentation modus provides an excellent platform to gain new customers or to convince the undecided candidates. And as a bonus, the PadPublisher can also sell to customer groups, that would normally not advertise in your magazine. The PadPublisher allows the company and its ad sales team to easily enrich the ads in the copy through additional formats and to present these opportunities to the existing customers live on the iPad. The current ads can be enriched by a video-spot or it can get additional pages that display more information about the product. Links to the website of the advertiser can be easily added. The limitations of the printed edition is repealed and additional sales of videos, more copy pages or links to the website of the advertiser are possible.

* Additional sales with "shaky candidates"

Since the PadPublisher first allowed the publisher to give a different copy scope with additional multimedia features to the reader, it is now possible to make to the potential advertisers a special introductory offer. For example, the display of additional pages or a bonus video can be integrated. With the PadPublisher the advertising team has more flexibility to attract the new customers. Often it is only the link to the website of the potential advertising customers, which makes the difference. Advertisers who do not have a suitable ad copy for a particular magazine are normally lost revenues for the publisher. Through the PadPublisher the publisher can expand the iPad copy to apply to the requirements of these customers in offering special ad opportunities. This is particularly true if the customer, for example, uses mostly television advertising - no problem, the commercials can be run on the iPad magazine in HD quality. Or if the customer is used to inserts. No problem, the iPad issue can be enhanced with these additional pages and the inserts are fully integrated.

With the PadPublisher publishers can now win without any problem television advertisers. The media world is growing together with the PadPublisher and while the TV stations can hardly print ads, the publisher now turns to television advertising. A huge advantage.

* Additional sales of special editions and reprints

Unlike printing a special edition of a title, which costs a lot of money to print and distribute. Not so with the PadPublisher if for example you use existing materials and recompile them to a special topic copy - at very low cost, because you do have the PDFs any ways and don´t have any printing and distribution costs. Many editorials have in addition to the printed copy a web page  which much more content. That is either not sufficient to be print in the paper copy or simply too large. Nothing easier, within the iPad assembly to make publish it as a special issue on the iPad.

Of course, ads will be sold in this special copy. Especially when the special edition is focused on a specific topic, advertisers tend to be very pleased to advertise in the particular environment adding videos and links because the reader is certainly interested in the topic.

* Additional sales through content link

Small cattle make small manure, so the saying goes. In the editorial section, there are dozens of important places where the reader wants more information and publisher can now incorporate a web link to the site of the ad customer. Whether it is a price list, a data sheet or an equivalent it will be linked to an online store to the advertisers.The publisher with PadPublisher can offer an additional display form: the fee-link.