How to generate more ad revenue utilizing the PadPublisher.

There is an app for everything! Basically, it is true that there is no app that does something that you cannot find on the Internet any ways. In addition, apps are usually sold and on the internet they are usually for free. So why are billions of apps still sold?

Convenience: Apps are very easy to use and offer the user an user-friendly and portable solution for a specific problem. It is more comfortable than to use the browser or enter a URL or to select a bookmark and navigate on the website. After an app is started and you're in the middle of it, the app is custom-made for a specific use. In addition, you can control the app with your fingers and that is more convenient than using a mouse. The reader has chosen: apps are more preferred than reading online, even if the eBook or the e-Paper on the website is done great. The app from the "Wired" magazine was downloaded over 105 000  times after it has made onto the iTunes store. That was more than the print edition was circulated. And in subsequent months, the app expenses were already covered: Apps were sold at an average of 30,000 per month! This represents 37 percent of the sales at the news stands, reported Advertising Age in October 2010.


A native app is perceived as something that is reserved for big brands. The big ones have their own app. They also have sales of tens of thousands of dollars. Who has his own app is cool and modern. In this context, it is clear that on-line kiosks are no substitute for your own app. The kiosk app doesn´t appears with your logo and corporate design. The kiosk app doesn´t support your brand and also not your corporate design. Your own app will be found directly in the app store under your brand name and under your specified keywords, but not when the magazine is hidden in the kiosk app.

Offers on the web are free. This user perception will not change because hundreds of millions of users have learned to quickly surf to another website if you require money for a digital content. With apps it is different. Apps will be sold. The reader knows this and pays.

More ad revenue through ideal sales presentation

With the PadPublisher the publisher may create any version of his magazine with any advertisements and content variations and use a iPad to present it to the ad customers. This is better than any PowerPoint presentation and any other presentation formats that were previously available. With the PadPublisher the advertiser can see his ad in the actual magazine copy, enriched with links, videos and interactive elements and this "real" presentation will connivence him so much more easier to run his ads on the iPad. The PadPublisher represent an optimal sales tool for the publishing industry - in the current kiosk systems, this is not even close to possible.

Advertising sales are more profitable with the PadPublisher

With the PadPublisher you can open up a large number of new revenue models. The PadPublisher offer a great opportunity to increase the existing ad sales with the existing customers. In addition, the PadPublisher presentation modus provides an excellent platform to gain new customers or to convince the undecided candidates. And as a bonus, the PadPublisher can also sell to customer groups, that would normally not advertise in your magazine. The PadPublisher allows the company and its ad sales team to easily enrich the ads in the copy through additional formats and to present these opportunities to the existing customers live on the iPad. The current ads can be enriched by a video-spot or it can get additional pages that display more information about the product. Links to the website of the advertiser can be easily added. The limitations of the printed edition is repealed and additional sales of videos, more copy pages or links to the website of the advertiser are possible.

Additional sales to  "shaky candidates"

Since the PadPublisher first allowed the publisher to give a different copy scope with additional multimedia features to the reader, it is now possible to make to the potential advertisers a special introductory offer. For example, the display of additional pages or a bonus video can be integrated. With the PadPublisher the advertising team has more flexibility to attract the new customers. Often it is only the link to the website of the potential advertising customers, which makes the difference. Advertisers who do not have a suitable ad copy for a particular magazine are normally lost revenues for the publisher. Through the PadPublisher the publisher can expand the iPad copy to apply to the requirements of these customers in offering special ad opportunities. This is particularly true if the customer, for example, uses mostly television advertising - no problem, the commercials can be run on the iPad magazine in HD quality. Or if the customer is used to inserts. No problem, the iPad issues can be enhanced with these additional pages and the inserts are fully integrated.

With the PadPublisher publishers can now win without any problem television advertisers. The media world is growing together with the PadPublisher and while the TV stations can hardly print ads, the publisher now turns to television advertising. A huge advantage.

Additional sales of special editions and reprints

Unlike printing a special edition of a title, which costs a lot of money to print and distribute,not so with the PadPublisher If you use for example existing materials and recompile them to a special topic copy you can do that at very low cost, because you do have the PDFs any ways and don´t have any printing and distribution costs. Many editorials are extended in addition to the printed copy to a web page  which much more content. That is either not sufficient to be print in the paper copy or simply too large. Nothing easier, within the iPad assembly to make publish it as a special issue on the iPad too.

Of course, ads will be sold in this special copies too. Especially when the special edition is focused on a specific topic, advertisers tend to be very pleased to advertise in the particular environment adding videos and links because the reader is certainly interested in the topic.

Additional sales through content link

Small cattle make big manure, so the saying goes. In the editorial section, there are dozens of important places where the reader wants more information and publisher can now embed web links to the site of the ad customer. Whether it is a price list, a data sheet or an equivalent it will be linked to an online store to the advertisers.The publisher using the PadPublisher can offer an additional ad species: the fee-link.

Apps have a high reputation and readers have a fun read with more information. As a further promotion solution, one can place the magazine also in the kiosks apps - but only after their own app is released to make sure that your brand is supported and not the kiosk brand.

Exclusive bonus offers!

The PadPublisher also offers you a feature available only with the PadPublisher and that your readers and advertisers will like in particular:

Animated Link Sensation *

Unlike the "silent" flip of a printed page, a colorful animation known as the “blip”, will appear on your iPad copy and will attract the reader’s attention to the place on the side where he has to “click”. The reader touches the marked spot and runs the filed action. This may be a link to another page or a video. All within your magazine! The advertisers love this feature, not only for the “blip” but also for the attention it draws upon the ad.

 

*patent pending